Why Your TikTok Ads Not Approved? What to Do Guide for 2024 (2024)

It can be frustrating when you create a TikTok Ad campaign that isn't approved. You might not know why the platform didn't approve the ad.

TikTok Ads have the power to reach out to people who do not use other social platforms like Instagram, X (formerly Twitter), Facebook, Snapchat, etc. These ads will boost the branding and intrigue the users.

So, are you curious to find out why the TikTok Ads didn't get approved? Go through this blog, as it will tell you the reasons behind the rejection and what you must do to get them approved.

TikTok Ads Not Getting Approved: What are the Reasons?

There are several reasons why the TikTok Ads, which you carefully created, did not get approved by the platform:

Why Your TikTok Ads Not Approved? What to Do Guide for 2024 (1)

Copyright Infringement

TikTok is known to respect all intellectual property rights to make a safe environment for people. So, when making a landing page or an ad, you must not use elements that don't have the needed authority, such as hashtags, copyrighted models, media, brands, and copies.

For instance: "When you use a well-known song in your ad without getting the license, your ad will get rejected by TikTok."

Prohibited/Banned Products

According to the cultures and laws of every nation, the list of banned items might vary greatly. However, there are some products that you cannot advertise on TikTok.

So, when you find out that the ads are not getting approved, you must check to see whether or not the items belong to the following categories:

  • Issue and political advertising
  • Gambling games and casinos
  • Animal products, animal parts, or animals
  • Piracy and counterfeiting
  • Adult entertainment, services, and products
  • Military or police equipment and gear
  • Paraphernalia and drugs
  • Illegal business practices, such as misinformation, forgery, document falsification, etc.
  • Weapon parts and weaponry
  • Unsuitable services, products, or businesses, such as funeral services, abortion services, etc.

If the TikTok Ads have content from these categories, the platform will reject them immediately.

Inappropriate Imagery or Content

TikTok has strict regulations when it comes to offensive and inappropriate content. Ads that contain violence, sexual content, and explicit language will lead to Ad rejection. To have a proper understanding, here is a small example:

"When promoting a makeup product, you must not use suggestive or sexualized pictures in the ad. Similar to that, when you're advertising a violent video game, don't show graphic depictions of violence."

Misleading Information or Claims

Based on a 2021 report, TikTok has rejected more than 1.8 million Ads because they violated the advertising guidelines and policies.

The platform wants all the ads not to feature any overstated promise or performance to make sure that the ads are not false, realistic, and truthful on the platform. These exaggerated claims also apply to the images that you use in the ad.

Your URL and your creative should also not make any hateful comparison to other businesses or use illegal text or button gestures to reveal the unsupported functionality. For instance, all ads that contain the following will get rejected on TikTok:

  • No.1 product across the globe
  • 100% herbal cream that cures all diseases
  • Use this site/service and get your job/married in just 5 days
  • Incomplete and Improperly Displayed Websites

When businesses include their website's URL in their advertisem*nts, it's important to make sure that it's legal and contains proper information. Not doing so will prevent the ads from passing the review process, which TikTok conducts.

Besides that, all those sites that display "404 Page Not Found" or malfunctions will get their TikTok Ads rejected. This is also applied to all those websites that are not mobile-friendly.

Websites that don't have contact information and need proper privacy, return, and refund policies will also get their ads rejected on TikTok.

What to Do If TikTok Ads Don't Get Approved?

By now, you're well aware of why TikTok Ads do not get approved. So, when you experience such issues, there are certain things you can do:

Why Your TikTok Ads Not Approved? What to Do Guide for 2024 (2)

Use the TikTok Agency Account

The TikTok Agency Account is an excellent tool that will help you optimize and manage your ad campaigns effectively. The official partners of TikTok have the power to distribute the agency account and resolve all problems related to Ad approval.

These official partners will also provide you with the best practices and personalized suggestions to make sure the ads comply with the policies and guidelines on TikTok.

With the agency account, you will have good control over the Ad campaigns and increase the chances of getting all your ads approved on the platform.

Contact the TikTok Support and Submit Appeals

You should not quit using TikTok just because your ad was not approved. You can submit an appeal to get your ad reviewed by TikTok. But be sure you include all the specifics about the ad and properly explain why your ad needs to be approved.

You can contact TikTok's support team if you need help regarding the Ad policies. You will not get a quick response from them, so try to be patient.

Refine the Targeting

You must make sure that you're targeting the correct people according to their location, behaviors, interests, and demographics. You can remove specific groups of individuals who don't show interest in your services or goods.

Make sure to optimize the targeting to increase the relevance of the TikTok Ads. This will lead to a high level of conversion and engagement rates. Use the platform's audience insights to get a proper understanding of the target audience. After that, you can adjust the targeting.

You can also use the help of a lookalike audience to search for new people who have interests and behaviors similar to those of your current consumers.

Change and Review the Ad Content

It's important to make changes and review the ad content to make sure it follows the guidelines and policies of TikTok. You must begin by reviewing the ad content and look for all the potential inaccuracies or policy violations.

To address such problems, you can make all the needed changes, such as "rephrasing all the false information" and "removing prohibited content."

You must also test out all the various targeting options, creative components, and ad formats to refine the ad performance and increase the chances of getting your ads approved.

Ending Words

Getting your TikTok Ads rejected or disapproved can be frustrating. This is an issue that all new and experienced advertisers face. To make sure that your ads are getting approved by the platform, you must create ad campaigns that follow the rules and regulations of TikTok.

It should also not contain images and information the platform finds inappropriate and false. Be careful when you create the ads and also review them right before publishing them on the platform.

Why Your TikTok Ads Not Approved? What to Do Guide for 2024 (2024)


Why are my TikTok ads not getting approved? ›

It is likely that your landing page violates one of TikTok's Advertising Policies for Landing Pages including, but not limited to the following: ​Users are directed to a non-functional landing page. ​The landing page is not optimized for mobile devices. ​The landing page displays prohibited products.

How do I fix rejected ads on TikTok? ›

The first thing to do is to figure out WHY your ad was rejected. Then, you can edit your TikTok Ad and re-submit for review. If you cannot edit your TikTok Ad or feel it was mistakenly rejected, you can request a review of the decision by clicking into Advertiser Support.

Why does TikTok not approve promotion? ›

Inconsistent Ad Creative

The content that you use (captions, text, images, videos) must match the product you wanted to promote. TikTok will reject your ads if the products and brands shown on the video do not match those shown on the landing page.

How to appeal TikTok ad disapproval? ›

Select the Disapproved icon on a rejected ad, then select View More. The Appeal button will appear at the top of the Suggestions module; select Appeal.

How long does it take for TikTok ads to get approved? ›

Getting Your Ads Approved: Exploring the TikTok Ad Review Process. How long does it take for TikTok to review an ad? Generally, most ads are reviewed within 24 hours, swiftly determining whether your content will grace the users' screens.

How long does it take for TikTok to approve ad account? ›

While some TikTok Ads might take longer than usual for the review process to complete, most TikTok Ads are reviewed within 24 hours. You will receive a notification once your TikTok Ads have been approved and published.

How do I fix rejected ads? ›

Troubleshoot a rejected ad
  1. Edit or create a new ad.
  2. Request another review of your ad.
  3. Repeat or severe ad violations.
  4. Learn more.

Why my ads keep getting rejected? ›

There are several common reasons for Facebook ad rejection, including the use of banned words, violation of Facebook's advertising policies, non-compliance with community standards, unacceptable content, deceptive content, dangerous content, and more.

What happens if your TikTok appeal is denied? ›

If your appeal is approved, we'll unban your account and your data won't be deleted. If you don't appeal or if your appeal isn't approved, we'll delete your account on day 120 (or day 187 if located in the EEA, or day 30 if located in the U.S.) and start deleting your data.

How do you get approved on TikTok? ›

Complete: Your account must be public and have a completed profile with a username, bio, profile photo, and at least one video. Notable: You must be featured in multiple news sources. We don't consider press releases and sponsored or paid media. Secure: Your account must have 2-step verification with a verified email.

Why is TikTok not approving my videos? ›

After you've posted your video on TikTok, check your video's review status on #paid to make sure it's also approved by TikTok. If your TikTok Review Status appears as "Rejected" after checking, this means your video did not meet TikTok's Ad Policies and community guidelines.

What are the requirements for TikTok promotion? ›

To use Promote, you must: Be 18 years of age or older. Agree to our Promote Terms of Service and acknowledge having read our TikTok Privacy Policy. Be a creator or business account.

Will TikTok accept my appeal? ›

You can review the reason, submit feedback on our decision, and appeal if you believe we've made a mistake. If the appeal is successful, your video will be eligible for recommendation to the For You feed. Keep in mind that you'll need to turn on analytics in your TikTok settings to view our decision.

Why is TikTok taking so long to approve my video? ›

If your phone doesn't have a strong internet connection, you may find that your video processing takes much longer than it does normally. If you're not connected to Wi-Fi but a network is available, try connecting to it. If you get one or two bars of service, that should be sufficient.


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